Great green jobs
A sustainable future rests on our ability to create great green jobs — meaningful work that generates reasonable income and contributes to the health of our society and economy.
We can come at this challenge from two angles: greening the conventional economy, and creating a new green economy.
Greening the Economy
Greening the conventional economy requires business leadership in sustainable development from cradle to grave. Every business, large and small, needs a green plan to cover its operations, products or services, and community support. There are many options for certification and recognition, but it would help if we could all agree on a common approach to market green businesses to consumers. Here’s one idea on our page on business leadership.
A new green economy
As the conventional global economy becomes increasingly shaky, we need to develop local resiliency in order to provide a buffer against future turbulence, if not the foundation for long term sustainability. Creating a new green economy requires individual passion and leadership, but it also requires nurturing. Three ways our governments can help are through:
- innovation centres – places where new social ventures and businesses can be nurtured;
- training and support – integrating entrepreneurial thinking into education and training;
- incentives – financial support for new ventures.
How you can help
- Buy green. Support people and businesses that have made sustainability a core part of their business.
- Green your job. Look for ways to green your job or business.
- Green your career. If you are starting out, look at options for green jobs.
We’ll have a factsheet with ideas and resource online soon…